Case Study
The Housekeeping Company
Case Study
The Housekeeping Company
Creating a visually captivating & cohesive brand identity across multiple platforms.
“The Housekeeping Company was an ideal client for us, combining their commitment to excellence with a strong community focus.”
Phil Roper, Managing Director, Indigo Ross
The Housekeeping Company
Location:
Southwold, Suffolk
Industry:
Hospitality, Housekeeping, Cleaning Services
Project objective:
To establish a compelling brand presence that reflects The Housekeeping Company’s professionalism, reliability, and dedication to customer satisfaction.
Services Provided:
Logo Design, Graphic Design, Web Design & Development, Clothing Design, Van Design, Social Media Design & Setup, Email Signature
Outcome:
A unified brand identity that resonates with the target audience, displayed consistently across digital platforms, clothing, and vehicle branding.
Context and Challenge
The Housekeeping Company is a reputable hospitality service provider based in Southwold, Suffolk. With a dedicated team of skilled professionals, they offer top-notch housekeeping and cleaning services. Recognizing the importance of a strong brand image, The Housekeeping Company sought to revamp their visual identity to communicate their commitment to quality and elevate their overall market presence.
Solving the problem
with clarity and creativity
As a trusted design agency, Indigo Ross collaborated with The Housekeeping Company to develop a comprehensive brand transformation strategy. Our goal was to create a brand identity that would convey professionalism, reliability, and attention to detail while capturing the essence of the hospitality industry.
Logo Design:
Firstly we focused on creating a modern and memorable logo that would serve as the cornerstone of The Housekeeping Company’s brand. The logo features a combination of sleek typography and a subtle graphical element, symbolizing cleanliness and precision. The chosen color palette conveys trust, sophistication, and cleanliness.
Web Design and Development:
We began by crafting a visually stunning and user-friendly website that showcases The Housekeeping Company’s services, team, and client testimonials. The website design was tailored to reflect the company’s commitment to excellence and provide an effortless browsing experience for potential clients.
Clothing Design:
To enhance the professional image of The Housekeeping Company’s staff, we designed a range of branded clothing items. The clothing design incorporated the company’s logo and colour scheme, fostering a sense of unity and professionalism among the team members.
Van Design:
Recognising the importance of mobile advertising, we developed a captivating van design that effectively communicates The Housekeeping Company’s services to potential clients on the move. The design prominently displays the logo, contact information, and a vibrant visual representation of the services offered.
The brand’s visual transformation successfully elevated The Housekeeping Company’s overall presence, allowing them to stand out in a competitive industry. By consistently applying the newly developed branding elements across various platforms, The Housekeeping Company now projects a cohesive and professional image that resonates with their target audience.
Social Media Set-Up and Maintain:
Our primary objective in establishing a social media presence was to share job opportunities and vacancies. We created Facebook and Instagram accounts to enhance brand visibility and followed local businesses and groups in the Southwold area. Remarkably, within a short span of posting and with just three posts, our content reached an impressive audience of 2,464 individuals through a single post alone. Therefore, this generated numerous inquiries and sparked substantial interest in the job vacancies we were promoting on behalf of The Housekeeping Company.
“All the work that Indigo Ross did for us, branding, new website, print have now been used on our vans and uniforms and many, many customers and friends have commented on how fabulous it all looks. Thank you for everything you and your team did, you are very much appreciated.”
Jacqui, The Housekeeping Company