At Indigo Ross, we know a thing or two about visuals. They’re the heart of great design, whether it’s a stunning brochure or an engaging website. But what about those who can’t see those images? That’s where alt text comes in.
Alt text: A simple solution with a big impact
Alt text is a short description added to an image’s code. It’s like a behind-the-scenes label that tells everyone, including search engines and people using screen readers, what the image is all about.
Why is alt text so important?
- Accessibility: Alt text ensures everyone, regardless of visual ability, can understand your message. It’s about creating an inclusive online experience that doesn’t leave anyone out.
- SEO: Search engines love alt text. It helps them understand your images and improves your website’s ranking. Think of it as a friendly guide for Google, leading them straight to your content.
Getting alt text right
Alt text might seem like a minor part of your website, but it has a huge impact on accessibility, user experience, and SEO. By writing meaningful descriptions and using tools to ensure consistency, you’ll not only create a more inclusive website but also improve its performance in search engines.
Need help optimising your site for accessibility and SEO?
At Indigo Ross, we’re here to help you create content that works for everyone. Let’s make your site the best it can be – get in touch today!
